Time (magazine)
A weekly news magazine that pioneered telling news through people.
It was the first weekly news magazine in the United States, co-founded by Briton Hadden and Henry Luce, and for many years was run by Luce. The magazine set out to tell the news through people and has been known for its 'Person of the Year' issues.
- founders
- Briton Hadden and Henry Luce
- headquarters
- New York City
- type
- News magazine
- frequency
- Every other week (since March 2020); previously weekly
Lore & Background
They originally planned to call the magazine Facts, emphasizing brevity, but changed the name to Time with the slogan 'Take Time – It's Brief'. The first cover featured Joseph G. Cannon, the retired Speaker of the House.
Reader's Guide
Time magazine has been a significant force in American journalism for over a century, shaping how news is presented through a focus on individuals and personalities. Its 'Person of the Year' issues became a cultural touchstone. The magazine expanded into international editions, including Time Europe, Time Asia, and the South Pacific edition, and later Time France in 2025. The magazine has faced challenges, including declining ad pages and layoffs, but remains a recognizable brand in news media. Its online archive contains every article published, converted from scanned images using optical character recognition.
Did You Know?
- The first issue of Time featured Joseph G. Cannon on its cover and cost 15¢.
- Time was originally going to be called Facts.
- Time France began publication in 2025.
Frequently Asked Questions
What is Time's Person of the Year?
It is the magazine's long-running annual feature in which editors select the individual or group they believe most shaped the world that year. The selection has become one of the most widely discussed and anticipated moments in the magazine's calendar.
How often does Time put out a new issue?
Since March 2020, Time has moved to a biweekly cadence, meaning readers get a fresh issue every other week. Prior to that shift, the magazine had been released on a standard weekly schedule.
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